My name is Alex Connor and my passion is to Coach. Lead. Inspire…

All my life I have been surrounded by health and fitness in some way shape or form. At the age of twelve since being first exposed to legendary physiques, I sort out on what was to become my mission; to achieve my own dream physique. Crack the code, discover the magic ingredients, find and uncover the secrets to success. But after years of study, training, learning, failures, setbacks, breakthroughs and small wins. I learnt there are no such secrets, magic pills or short cuts.

Only the truth. Science! Formulas, practical evidence-based criteria that works not because its magic but because it’s the biological findings of years of legitimate study, research and real life experience combined. It’s real. The problem is; society, marketing, advertising…People. We are the ones who complicate everything. Keep it simple!

Fast forward to the present day and I have over ten years of coaching experience and now specialise in strength, conditioning, body recomposition and lifestyle. I aim to set the trend and innovate the future. Exposing education, science and truth regarding anything; fitness, health & lifestyle related. Long term success that is enjoyable, flexible and sustainable for all is my creed. My mission is now inspiring, coaching and leading others to reach, realise, and achieve there goals, dreams and aspirations just as I have and continue to do… Lead by example.